About us

Welcome to retailAds!

As a specialized performance network for online shops we are part of the verticalAds Group since January 2018. Founded in 2009 as retailerweb, we became retailAds in July 2019, with a completely new developed verticalAds platform.

With more than 230 employees, the verticalAds Group is a leading provider of performance marketing solutions in Europe and Latin America. This includes the other holdings communicationAds and financeAds as providers of verticalised networks, which have worked with well-known customers such as Commerzbank, Deutsche Bank, e.on, ING, Telefonica O2 and Vodafone for many years.

Our goal is to achieve quality and service leadership in all verticals. For example, financeAds was named Europe's best affiliate network in 2016 and communicationAds won fastest growing digital company in Germany in 2018.

As an industry-specific network, retailAds offers tailored, technical solutions for results-oriented online marketing of products and services. Online shops benefit from a state-of-the-art platform for efficient & convenient program management as well as from individual tools & features for new customer acquisition and generation of exclusive reach.

Our experienced industry experts advise and support the implementation of strategies for successful partner program development and focus on high-quality key account management.

Geschäftsführer und Gründer Ralf Fischer

Ralf Fischer
CEO & Founder

Ralf Fischer has been an entrepreneur since he graduated from high school and university in 2002 and has close ties to performance marketing. In 2006, in the middle of his studies of international business administration, he founded his first specialized affiliate network for the financial industry called "financeAds". This was followed in 2014 by "communicationAds", the affiliate network for the communication sector. With retailAds (formerly retailerweb), Ralf took over the third company specializing in the online retail sector at the beginning of 2018. In the same year, together with the communicationAds team, he won the Gründerszene Growth Winner Award as the fastest growing digital company.

Specialised networks

Market leading affiliate network
in the telecommunications sector
in Germany

Market leading affiliate network
for banks and insurances
in Europe

Specialized affiliate network
in the area of
Online shopping

Global networks

Leading global affiliate network with strong market presence in France and Portugal, among others.

Why we are retail(Ads) specialists!

Customized platform

  • State-of-the-art platform with customized tools & features to acquire new customers & generate additional reach
  • Continuous development of the platform & usability in cooperation with sales partners


  • Proprietary, independent verticalAds Group technology with three secure 1st-party tracking methods
  • Flexible and timely implementation of merchant-specific features & tracking solutions


  • Experienced industry experts for the implementation of strategies for successful partner programs
  • Highest quality and safety standards (alert functions, quality assurance team)

E-commerce specialization

  • Many years of experience in online retail
  • Continuous acquisition of new content publishers for exclusive special and promo placements

Our team

Johannes Blatt

Johannes Blatt
Head of Sales & Marketing

Benjamin Hummel

Benjamin Hummel
Head of Key Account Management

Michael Hans

Michael Hans
Head of Agencies

Nicole Schichtl

Nicole Schichtl
Senior Key Account Managerin

Dominique Bransom

Dominique Bransom
Key Account Managerin

Jaqueline Lochau

Jaqueline Lochau
Account Managerin & Marketing

Franziska Wolf

Franziska Wolf
Account Managerin & Marketing

Karolin Egger

Karolin Egger
Head of Key Account Management Advertiser
(aktuell in Mutterschutz)

Cristian Bobocel

Cristian Bobocel
Technical Account Manager

Kyle Slottke

Kyle Slottke
Account Manager

Do you have any questions? Please feel free to contact our team.

Our locations

HQ Nuremberg
Kaiserstraße 23
90403 Nuremberg

Tal 12
80331 Munich

Hardenbergstrasse 32
10623 Berlin

+49 911 590 602 0